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Keyword

Keywords are fundamental to the search process.

What is keyword

Keywords are fundamental to the search process. Keywords are the words on a webpage that best describe that page. The entire information retrieval is based on keywords.

Keywords domination

Keywords dominate our search intent and interaction with the engines. Search value, High relevance, Low difficulty , spelling, punctuation, capitalization, One of the best ways to "optimize" a page's rankings is to ensure that keywords are prominently used in titles, text, and meta data.

Selecting keyword

Where to start the keyword research process? How to create a seed list of keywords? What types of keywords you should focus on if you are starting a new site? How to evaluate where your site already is doing and what you are ranking for? Important keyword modifiers?

Keyword in on-page Optimization

Use the keyword in the title tag at least once. Try to keep the keyword as close to the beginning of the title tag as possible. At least 2-3 times, including variations, in the body copy on the page - sometimes a few more if there's a lot of text content. You may find additional value in using the keyword or variations more than this, but in my experience, adding more instances of a term or phrase tends to have little to no impact on rankings. At least once in the alt attribute of an image on the page. This not only helps with web search, but also image search, which can occasionally bring valuable traffic. • Once in the URL. • At least once in the meta description tag. [Note that the meta description tag does NOT get used by the engines for rankings, but rather helps to attract clicks by searchers from the results page, as it is the "snippet" of text used by the search engines.